Indonesia is the fourth most populous country in the world and the world's largest Muslim nation. While it is widely recognized that Indonesia also has a fast growing Internet population, there is little documentation to reveal how that market is evolving.
In this white paper, we make an attempt to identify the top websites in Indonesia, by category. We explore what sites the Indonesian Internet users are visiting and identify the emerging brands and market leaders. With an internet population of 45 million, and a growth rate of 150% over the last two years, this is a market with huge potential -- and one that deserves further study, this paper is a small step in that direction.