BERBAGI ILMU

Volume 1, Nomor 1 Januari 2008. ISSN: 1978−8339 Daftar Artikel : 1. Faktor-Faktor yang Meningkatkan Peluang Survive Perusahaan Kesulitan Keuangan 2. Pengaruh Atribut Produk terhadap Sikap Konsumen pada Green Product Cosmetics 3. Analisis Persepsi Pasien Partikulir tentang Kualitas Pelayanan terhadap Tingkat Loyalitas 4. Performance Appraisal pada BPRS 5. Pembelajaran Organisasi: Strategi Membangun Kekuatan Perguruan Tinggi Download : PDF

Author : YUDI FAROLA BRAM ABSTRAK This research entitled Analysis of Commercial Effectiveness as One of Printing and Publishing Company’s Marketing Strategies of of PT Rambang by using EPIC Model Method was aimed at investigating the effectiveness of PT Rambang’s Advertisement by using an analysis based on EPIC Model (Empathy, Persuasion, Impact dan Communication). The Object this research was the customers of PT. Rambang who ever saw, heard, or read PT Rambang’s ads especially those who lived in Palembang city. There were 300 respondents involved in this research The sampling technique used was convinience sampling wit survey method. The effectiveness of PT Rambang’s advertisement could be seen from dimensions of Empathy, Persuasion, Impact dan Communication with crossed tabulation analysis and linier regression in which the measuring rod was the selling volume. Reviewed from the EPIC dimensions, it was found th...

Author : Diah Natalisa ABSTRACT According to the purpose of journey, there are 3 segments of customers in airline industry: business traveler, leisure traveler, and visiting friends & relatives.Research done by Natalisa (1999) found that the level of customers’ satisfaction/dissatisfaction at the three segments (business, leisure and visiting friends & relatives traveler) were differentiated by customers’ perception of service quality. The business traveler has a higher focus on service quality and on time performance factors. In addition, the price factor was not the differentiating variable in the level of satisfaction/dissatisfaction for customers of leisure (vacation) and visiting friends & relatives segments. In conclusion, giving too much emphasis on discount policy (pricing strategy), which is now as a major strategy used by airline companies in Indonesia, must be wisely implemented. Based on the data from airline industry in U...

Author: Erida Abstract This research purposes to identify consumer satisfaction, their response toward incentives program, and effect of consumer satisfaction and incentives on word-of-mouth behavior at intercity bus service executive class in Bandung. The research was carried out on 152 intercity bus service executive class consumers at five Bus Firms serving Bandung-Palembang as research samples by using Judgment Sampling Technique. The data gathered using questionnaire also used interview and observation. Data collected is valued by using seven point scales and were analyzed with method of ‘Factor Variance Analysis.’ The result of research indicated that, on the average, servicing provided by five intercity bus service executive class firms, especially served Bandung-Palembang were satisfy the consumers. Same as, incentives program obtained positive responses from the consumers. There were significant main effect for satisfaction on likelihood...

Author :  Henry Sumurung Octavian Abstrak Saat ini istilah efektif dan efisien merupakan istilah yang sering digunakan sehubungan dengan pola persaingan yang semakin ketat. Tidak terkecuali dunia pendidikan termasuk sekolah merasakan tuntutan kondisi lingkungan tersebut. Banyak perubahan yang harus dilakukan khususnya menyangkut pola-pola manajemen sekolah selama ini. Sebagai organisasi nirlaba maka sekolah seharusnya berusaha melakukan terobosan akibat berkurang atau bahkan hilangnya insentif yang diterima lembaga pendidikan. Sekolah sebagai lembaga penyedia jasa pendidikan perlu belajar dan memiliki inisiatif untuk semakin meningkatkan kepuasan pelanggan karena pendidikan merupakan proses yang sirkuler yang saling mempengaruhi dan berkelanjutan. Inisiatif sekolah dimulai dari mencari tahu (riset pasar) kondisi pasar pendidikan. Dari berbagai macam segmen yang ada di pasar, selanjutnya sekolah menetapkan strategi pemasaran yang sesuai dengan p...