Effects of Motivational factors on Employees Job Satisfaction: A case study of University of the Punjab, Pakistan
Author: Ishfaq Ahmed
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Abstract
Motivational factors play an important role in increasing employee  job satisfaction. Satisfied employees in return can help in improving  organizational performance. The objective of this study is to analyze  the effects of motivational factors on employee job satisfaction. This  is an exploratory study based on primary data. The primary data has been  collected from non-academic staff of University of the Punjab, which is  one of the biggest universities of Pakistan. The study has tested  Herzberg et al.’s (1959) well-known, duality theory of motivators and  hygiene factors and the impact of personal characteristics and job  characteristics on perceptions of the work environment and job  satisfaction. Structural equation modeling technique has been applied to  test hypothesis, SPSS 16.0 has also been adopted for basic analysis  purposes. The results offer inconclusive support of Herzberg’s theory.  The study concludes that intrinsic motivational factors are having  significant relationship with employee job satisfaction, whereas hygiene  (extrinsic) factors are not having any significant relationship with  employee job satisfaction. Moreover, significant difference was observed  between gender, qualification, experience, job characteristics and job  satisfaction. This study offers useful information by discussing both  practical implications for those in leadership positions in Public  Sector University set up in Pakistan, and theoretical implications for  researchers interested in exploring job satisfaction in a higher  education context.
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